In today’s fast-paced digital landscape, marketers are constantly seeking solutions to optimize their strategies, maximize ROI, and deliver more personalized customer experiences. One of the top tools for achieving these goals is A/B testing. A/B testing, also known as split testing, allows marketers to check two or more variations of https://mckinnon-steenberg-4.federatedjournals.com/ab-testing-in-marketing-a-guide-to-data-driven-decisions