Once an alert is set up, each time a directory registers your link or a blog picks increase article which is the company does a website article Google will pick it up and deliver it for your mailbox. Find if the SEO company has been doing similar tasks earlier and if so check its purpose. https://Www.pressadvantage.com/story/65921-lucid-leverage-unveils-comprehensive-seo-and-reputation-management-services-in-phoenix-az