In today's experience-driven culture, organizing events has evolved far beyond managing logistics or adhering to pre-set themes. Audiences now seek deeper engagement—moments that stir emotion, foster connection, and leave lasting impressions. As a result, the focus is shifting from conventional event planning to a more immersive and intentional approach: event building. https://www.edocr.com/v/4kyj7qz0/hannaheliaitaly/event-planning-is-outevent-building-is-the-new-pow