The Indian bakery and snacking industry has undergone a significant transformation over the last decade, driven by urbanization, rising disposable incomes, and evolving taste preferences. Among the new-age baked delights capturing consumer attention, Keki has emerged as a distinctive and premium offering that blends indulgence with convenience. Unlike traditional biscuits or plain cak... https://editor.telescope.ac/blogs/bhagwati-biscuits/7s50ff0rhz906v44u6rk8m